I’ve mentioned this before in the lead up to Cheltenham but it’s always worth a reminder, especially in these quiet times as people are scrambling to take advantage of the few offers currently avaliable.

Before diving into any offers you should be considering not just the offer value but also the overall value of that specific bookie account.

Taking Betfair as an example; They often have small sports offers running weekly as well as their big horse festival offers. During the big festivals their racing offer increases to £50 refunds, usually on 6 races across 4 days and minimum odds of 3/1. Assuming you get mataches around the 3/1 mark then you’d expect to hit 1 out of every 4 or 5 races. This means over a typical festival like Cheltenham or Ascot you’d hit on average 5 times, which is worth £250 in free bets to be converted into £200 of profit.

Now compare that to their smaller frequent offers which will usually be a bet £10 to get a £5 free bet. That’s £4 worth of profit from that offer.. you’d have to do the offer 50 times just to equal the same profit you’d get from just one festival!

I can gurantee you that if you’re doing the Bet £10 get £5 every week they will gub you relativly quickly, whereas I’ve known people who only ever use their Betfair account for Cheltenham & Ascot to keep it for years.

This is the real difference between the beginner matched bettors who will make a few hundred before getting gubbed everywhere.. and those who have been doing it for years and are making tens of thousands.

Think about how valuable each bookie account is, avoid betting on low value offers attached to niche sports and be wary of any guide sites pushing this type of offer purely because they are trying to fill the time or are only interested in pushing as many affiliate signups as possible.